Your Cart is Empty
That was the underlying spirit of the recent AET brand activation at the iconic Holland & Holland, where Encore Lifestyle delivered an unforgettable shoot day filled with playful creativity and countryside charm. Wildabout Flowers had the pleasure of designing and installing all the florals for this standout event, and as always, we did it with a twist.
Set amidst the rolling landscapes of Holland & Holland’s shooting grounds, the brief was to bring a natural, grounded look that honoured the venue’s rustic setting without veering into anything too polished or too pretty. The goal? A masculine-leaning, organic design that still felt elevated and refined.
We let the location lead the design. Think garden-inspired flowers with structure, texture, and wild movement. Our florals blended beautifully with the outdoors, lush, earthy, and infused with warmth. From large-scale installations to delicate details, we used:
Florals framed key event spaces, subtly dressing areas without overpowering them. From dressing the base of the Land Rover to softening signage and product displays, every stem was placed with intention.
One challenge? Styling the iconic Holland & Holland gun without attaching florals directly to it, a respectful restriction we fully embraced, using clever placement and organic shapes to maintain visual impact without compromise.
This event was a perfect example of how even corporate moments can be laced with softness, style, and creativity. Gone are the days of stiff, branded backdrops, this was immersive, experiential event design with layers of luxury woven throughout.
From the early arrivals to golden-hour captures, the day unfolded like a story. Guests explored a thoughtfully styled space full of unexpected touches, beautifully branded by Stitch It Limited, set to the soundtrack of DJ Tony Perry, and brought to life with elevated catering from The Hunter Joshua.
Captured by the lens of Charlotte Nelson Photography and AVO Camera, the result is a portfolio of imagery that showcases the event’s visual rhythm and the power of purposeful design.
At Wildabout, we know that brand activations are about more than product placement, they’re about energy, environment, and experience. Our installations reflect your aesthetic while creating natural talking points throughout your space.
Whether we’re styling a members club in Mayfair or an outdoor space in the English countryside, our approach is always bespoke, elevated, and seamlessly executed.